What the course covers
Class One: An Ethical and Healing Approach
This class explores how to design offers that feel good to stand behind—coming from care rather than pressure.
You’ll look at integrity and how it threads through your work so your message feels aligned when you share it.
By the end, you’ll have language that expresses what you value without trying to “sell” yourself.
Class Two: The Foundations of an Offer
We’ll cover the bones of what makes an offer real—clarity, coherence, and the felt difference your work creates.
Learn to name what you do without reducing it or over-promising.
Leave with a structure that can grow with you rather than box you in.
Class Three: The Scope of the Offer
Define what’s in the offer—its limits, focus, and the boundary that gives it power. Get practical about delivery: how much, how long, how deep. Aim to offer something sustainable for you and useful for clients.
Class Four: The Details
What are people buying exactly, and how do you make it real for them? We’ll talk through the parts, examples, and price. Turn blurry ideas into something buyable.
Class Five: Buying, Canceling, and Questions
Set up a sane flow for yes/no/maybe. Make refunds and boundaries humane and clear. Reduce friction without hype.
Class Six: Testimonials and Social Proof
Invite honest stories instead of puffed-up claims. Make proof specific and grounded. Use it to teach people what your work actually does.
Class Seven: The Headline Clinic
Sharpen how you open—headlines and first lines that carry your tone. Clear beats clever, but we’ll keep your voice intact. You’ll leave with a few keepers you can ship right away.